Marketing with video has become
one of, if not THE best, promotional strategies on the web. More and more
people are moving away from text-only websites and are gravitating towards
videos., stating that video branding delivers almost three times higher the brand awareness and message association
than any other method (such as Flash animation) and 100% more intent to
purchase than non-rich media advertisements.
Basically, if you don’t have
video marketing on your website, you’re behind the times. This is particular
important if you have a blog or a website that is trying to promote and sell a
particular product. Why is it so important? We’ll explain.
Video Marketing Is Search Engine Optimized
Back in the day (meaning 2 years
ago) people were a bit apprehensive about going into video marketing. Why? They
didn’t think that it would have any bearing on their search engine results with
Google, Bing and Yahoo! Though it may not have at the time, it certainly is
proving to have an impact now. It has been found that online videos work
extremely well with search engines. For example, those who already have
something like a sales video online have experienced an increase in traffic.
There is also a lot of evidence that is supporting the view of social media marketing moving away from
text searches, and more towards online video.
Get In On YouTube
YouTube, a now Google owned
company, is huge. We all know this. Say the name “YouTube” and virtually
everyone knows exactly what you’re talking about. You may be surprised, but
only 30% of all of YouTube’s traffic comes from within the USA. What does
this mean? That 70% of YouTube traffic is international. YouTube can
potentially drive any business or product up from being local to being
international.
Video Marketing Can Be Seen On Smart phones
Never underestimate the power of
a smart phone. Mobile phones are definitely changing as well as shaping
consumer behavior, and at a rate faster than anyone could imagine. The
Microsoft Tag Mobile Marketing Report from this year estimated that by the year
2014, there will be more mobile internet users than desktop or laptop users.
And don’t get even get us started on how many more mobile users there will be
when compared to people who actually bother to turn on the television.
Video have a Good Title
The titles that you give to your
videos means a whole lot more than you’ll ever know. Having a catchy, enticing
and engaging title is what’s going to get people to click on your videos. If
you have a boring one, as in “(enter product name here) Product Review,” people
are going to immediately glance over it and forget that your video even exists.
Make sure that you have catchy titles, and make sure that they are
relevant to your videos. Sure, your videos can be about products you’re
promoting, but think about what will get people to view your videos. Something
like an offer “Find out how to get this product for FREE” or a teasing title
will get you a lot of attention.
Online video marketing is also great for products and businesses
because it will actually show what the product or business is. For example audiovideocoachonline revealed that shoppers who viewed a video at their website saw
a 45% higher conversation rate than those who did not watch the video.
